In other words, instead of presenting every available Facebook post in chronological order, the Facebook algorithm evaluates every post, scores it, and then arranges it in descending order of interest for each individual user. For its part, Facebook would like to remind us that there is no single algorithm, but rather “multiple layers of machine learning models and rankings,” built to predict which posts will be “most valuable and meaningful to an individual over the long term.” The Facebook algorithm decides which posts people see every time they check their Facebook feed, and in what order those posts show up.
The algorithm can be pretty tough on branded organic Facebook content.īut every Facebook marketing strategy needs both organic and paid content, which means it’s time to buckle up and figure out what this complex, mysterious galaxy brain wants us social media managers to do.įortunately, Facebook just dropped a bunch of new information on the algorithm, so we’re going to fill you in on the latest details.īonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. These numbers should make everyone feel a little bit better (everyone except for Brian, who should feel sorry for being rude). That number drops to 0.08% for those of you with more than 100k followers. Meanwhile, the average engagement rate in 2020 for an organic Facebook post was 0.25%.
(For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). The average reach for an organic Facebook post is down to 5.2%.
Read on, and we’ll explain.Īs of the end of 2020, organic reach is still on the decline. Good morning to everyone except for Brian, who just asked the company-wide Slack channel “wow why do our organic Facebook numbers so bad?” Well, Brian, the short answer is the Facebook algorithm.